Our Story

Gentle Waves began from a place of love and loss—a love for animals and the heartbreaking experience of saying goodbye to them. Like many pet owners, we’ve felt the pain of losing a cherished companion. Those moments made us realise how important it is to honour our pets in a way that truly reflects the joy they brought into our lives.

When we discovered water cremation, we knew it was something special: a gentle, eco-friendly alternative to traditional methods. It aligned perfectly with our values of compassion and sustainability. That’s how Gentle Waves came to life—Auckland’s first pet water cremation service, created by pet lovers for pet lovers.

Our Passion

At our core, we are pet people. We understand the bond between pets and their families and the profound sense of loss when it’s time to say goodbye. That’s why we handle every farewell with care and compassion, treating every pet as if they were our own.

But our passion doesn’t end there. As part of the Auckland community, we believe in giving back. We love working with local organisations and charities to strengthen the bond between pets and the people who love them. If you’re interested in partnering with us, please email us at info@gentlewaves.co.nz.

Our Mission

  • Celebrate Lives: Honour the unique bond between pets and their families with meaningful farewells.

  • Support Our Planet: Lead the way in environmentally friendly water cremation practices.

  • Be There for Families: Provide guidance, care, and comfort during one of life’s most difficult moments.

  • Give Back to the Community: As part of our long-term commitment to the well-being of animals, we donate 1% of all our sales to the Canine Cancer Research programme at Massey University. Through this ongoing contribution, we hope to support better treatment options and brighter futures for pets and their families.

Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Display of white ceramic vases and fruit-shaped objects with flowers on a white table.
Gentle Waves Pet Cremation Market Event
Gentle Waves Pet Cremation Market Event
Display table with white ceramic vases, bowls, and brochures at an outdoor event.

These cherished moments with our customers and their beloved pets were captured during our previous market days. Each photo tells a story of love, connection, and the special bond we share with our furry companions.

We’d love for you to be part of this journey!

What Our Clients Say About Us

★★★★★

"Our beloved fur-baby cat, Toby, became very sick and had to sadly be put down. In the very devastating state we were, Erica and Summer were so lovely, with lots of patience and hugs, taking us through the whole process of their cremation system which seemed a more gentle and comforting way. They were always available, prompt and ready for any questions. I would highly recommend Gentle Waves Pet Water Cremation for your fur baby."

– Jennifer K.
★★★★★

"I highly recommend Summer and Erica’s water cremation service. They bring a calm, respectful approach to a process that can feel overwhelming, and it is clear they genuinely care about the families they work with. Their professionalism and warmth made a difficult time a little easier — I’m grateful for the way they handled everything with such care and dignity."

– Yuen Hao C.
★★★★★

"Erica went above and beyond for our baby. Unfortunately there was a miscommunication and she wasn’t able to pick our baby up right away. We were so mortified. She updated us immediately and even went back that day to retrieve him. I was so appreciative of how gentle and supportive the whole process was. I felt that everything was taken care of without me needing to check in. The detail and love put into our package is something we can hold on to for the rest of our days."

– Alyssa K.
★★★★★

"I highly recommend Gentle Wave WATER Cremation Service. From start to finish, they were patient, attentive, and full of empathy. They even made a special exception to accommodate us on a Sunday when they normally don’t work, making the whole process smooth and stress-free. Our 17-year-old beloved fur baby was returned to us with great care and respect — we were truly touched. We sincerely thank them for their heartfelt service."

– Audrey L.
★★★★★

"We recently lost our beloved 16-year-old dog, Apple, and chose Gentle Waves Pet Water Cremation to help us say goodbye. I cannot recommend them highly enough. From the first moment, their team showed incredible patience, compassion, and understanding. They treated Apple with genuine care and respect, which truly touched our hearts. Every step of the process was handled with professionalism and heartfelt empathy. We are so grateful to Gentle Waves for their kindness and care during this emotional time. Thank you for helping us farewell Apple with the dignity and love she deserved."

– Tony Wu
★★★★★

"We recently lost our beloved cat Gizzy, who had been part of our family for 13 years. The team at Gentle Waves showed us incredible love, compassion, and care during such a difficult time. From the moment they picked her up, it was clear she was in kind and respectful hands. They thoughtfully took paw prints and fur clippings as keepsakes, which meant so much to us. Throughout the entire process, they kept us informed and supported, making a heartbreaking experience just a little bit easier. We’re so grateful!!"

– Jess Alp